Conclusion Paragraph
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Tips for Conclusions
What You Ought to Avoid
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What You Ought to Do Instead
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Example 1:
The Paper's Thesis:
The “Got Milk?” ad campaign plays on our emotions, our values, and our desires to see famous people.
Conclusion Paragraph:
The “Got Milk?” ads are certainly not the only places where these tactics are used. In fact, all advertising uses them. These tactics, however, lose their effectiveness once we understand that we’re being manipulated and how we’re being manipulated. In turn, all advertising becomes as easy to interpret and dismiss as these “Got Milk” ads are.
The “Got Milk?” ad campaign plays on our emotions, our values, and our desires to see famous people.
Conclusion Paragraph:
The “Got Milk?” ads are certainly not the only places where these tactics are used. In fact, all advertising uses them. These tactics, however, lose their effectiveness once we understand that we’re being manipulated and how we’re being manipulated. In turn, all advertising becomes as easy to interpret and dismiss as these “Got Milk” ads are.
Example 2:
The Paper's Thesis:
The “Got Milk?” ad campaign plays on our emotions, our values, and our desires to see famous people.
Conclusion:
If the “Got Milk” ads’ attempts to influence us are helping the sales of milk and milk products, which they must be because of the prominence of these ads in magazines and on billboards, then it should make us wonder how many other advertisers are using similar tactics. After all, it is probable that politicians, news pundits and religious leaders are also using similar strategies to convince or deceive us. However, by recognizing these tactics in the “Got Milk” ads, we now have valuable armor that we can use to protect ourselves from all these influences—no matter where we see or hear them.
The “Got Milk?” ad campaign plays on our emotions, our values, and our desires to see famous people.
Conclusion:
If the “Got Milk” ads’ attempts to influence us are helping the sales of milk and milk products, which they must be because of the prominence of these ads in magazines and on billboards, then it should make us wonder how many other advertisers are using similar tactics. After all, it is probable that politicians, news pundits and religious leaders are also using similar strategies to convince or deceive us. However, by recognizing these tactics in the “Got Milk” ads, we now have valuable armor that we can use to protect ourselves from all these influences—no matter where we see or hear them.